Redesigned the Arcade Club website through a phased approach, focusing on improving user experience, navigation and overall clarity. The goal was to better communicate the brand’s offering while making it easier for users to explore the venue, book sessions and enquire about private hire. The design prioritised clear structure and user flow, simplifying access to key information for different audience types. A strong mobile-first approach ensured the experience remained consistent and intuitive across devices, supporting both casual visitors and returning users. Alongside the UX improvements, a bold visual direction was developed using a custom neon-inspired style, reflecting the brand’s retro gaming identity and creating a more engaging, immersive digital experience.