Developed the Boss Level Clothing brand from concept through to launch, creating a bold and cohesive visual identity supported by a comprehensive set of brand guidelines. Designed and delivered a custom headless Shopify website, creating a responsive and scalable eCommerce experience tailored to the brand and its audience. The focus was on building a clear and engaging user journey that supports product discovery and purchase. Alongside the digital experience, a range of apparel graphics were created, combining vector artwork in Illustrator with hand-drawn elements in Procreate. This was supported by product photography to bring the collection to life and ensure consistency across both digital and physical touchpoints.