Evolved the Muddy Fox brand to appeal to a new audience within dirt jump and BMX culture, reworking the existing identity to create a more contemporary and edgy visual direction. The project focused on adapting core brand elements while introducing updated colourways, refined logo treatments and a more expressive visual style to better resonate with a younger, more style-driven audience. Alongside the brand work, product graphics were developed for a new range of bikes, ensuring the updated identity translated effectively into physical products. The project culminated in the design of exhibition display stands for a B2B showcase at the NEC Birmingham, supporting the launch and positioning of the new range.