Delivered social and digital marketing content across platforms including LinkedIn, Instagram, Facebook and X, alongside paid channels such as PPC and LinkedIn Ads. The focus was on creating clear, engaging and brand-led content that balances visual impact with strategic intent — ensuring each piece not only looks strong, but performs effectively within its platform. Work included the creation of content graphics, campaign assets and messaging frameworks, supported by an understanding of audience behaviour and platform nuances. This allowed for a more considered approach to content, aligning creative output with wider marketing goals and performance objectives.